At Victoria’s Secret PINK, we propelled the brand forward through a series of innovative omni-channel experiences.
Our team’s seamless integration of aspirational fashion storytelling and striking brand visuals with strategic marketing drove remarkable results. We were the first retail brand to reach 1 million followers on Facebook and set a record with the highest-grossing bra launch in Victoria’s Secret history. Our collective efforts propelled the brand’s sales from $500 million to $2 billion in under six years.