Founded in 1904 by Lena Bryant, Lane Bryant has been a pioneering brand in the fashion industry, known for its commitment to offering stylish and affordable clothing for women of all sizes. With a rich heritage of over a century, Lane Bryant continues to evolve while honoring its roots.

In my role at Lane Bryant, my team was tasked with modernizing the brand projection to appeal to contemporary consumers while maintaining the timeless values and quality that our loyal customers have come to expect. We focused on building a sense of community and belonging through aspirational visuals, a digitally focused customer retention plan, and new customer acquisition activations, ensuring that we not only met but exceeded our customers' needs.