As Creative Director at Gap Factory, my team led the brand's creative vision and strategy, modernizing its image while staying true to its core values of quality and affordability.

I oversaw the design and development of marketing materials, store visuals, and all digital content, ensuring a cohesive brand narrative. Collaborating with marketing and merchandising teams, we drove significant increases in retention and acquisition through innovative campaigns and revenue-generating events. Our focus on offering great fashion at great prices showcased through inclusive, accessible, and aspirational creative marketing initiatives, strengthened customer loyalty and enhanced Gap Factory’s market presence.